By tagging your on-sale or promotional inventory with custom labels, you will now be able to see impressions and clicks for these products across ads and free product listings. In November, you can also expect to have better reporting for your on-sale products or promotions. This means that you are now able to better react to shopper demand, like participating in a flash sale or extending existing promotional periods.

Retailers can also now easily edit promotions directly in Merchant Center and the average approval time on promotions has also been reduced from days to hours. In the U.S., all eligible retailers will now be automatically enabled to use promotions in Merchant Center - no interest form required. 3 To help retailers quickly react to these changing shopper behaviors, it’s now faster to apply promotions to inventory, easier to edit existing promotions, and you’ll also have access to additional reporting features for these products. holiday shoppers starting to shop earlier to avoid out-of-stock items, getting your promotions in front of them as soon as possible is more important than ever. Upload promotions faster and easily react to changing market dynamics We’re making it easier to upload and edit promotions in the Google Merchant Center as well as building more experiences across Google to increase the visibility of products that have a promotion or are on-sale.

This holiday season, we’re doing more to help you get discovered by these deal seekers.

2 Since many of these shoppers have already started their gift search, adding promotions to products that you sell on Google now can help drive more sales to your business. 1 When looking for these competitively-priced products, 40% of global shoppers say they turn to Google to find the best deal. holiday shoppers will hold off on buying gift items until they’re on-sale. While deal seeking behavior is not new, shoppers are more price-conscious this year.

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